The 18th Dubai BDE Building Materials and Decoration Exhibition was successfully held at the Dubai World Trade Center from June 11 to 13.
The exhibition lasted three days around products in many popular fields such as building materials, bathroom and kitchen, hardware tools, engineering lighting, etc.
This exhibition has four exhibition areas, bringing together nearly 200 brand exhibitors and attracting more than 20,000 professional visitors.
▲Exhibition site @BDEXPO Building Materials and Decoration Exhibition
The first show was a highlight, and the exhibition site was soaring in popularity
Yashe Holding Group brought a number of classic products and new product models to the Dubai BDE Building Materials and Decoration Exhibition for the first time.
With its innovative design and excellent quality, it quickly became the focus of the whole venue and won the favor of many overseas customers.
▲The event was packed with fans as soon as it opened, and the popularity soared
During the exhibition, a large number of overseas buyers gathered in front of various product models such as aluminum houses, tent houses, hotel tents, wild luxury tents, and light luxury tents.
▲Sales staff carefully introduce products
During lunch time, the staff was still busy receiving customers and the negotiation table was constantly open.
According to feedback from the on-site business staff: Many customers have strong intentions to cooperate.
One customer even stayed for a long time to communicate with the business staff about the specific project site conditions.
Through simple hand-drawing, the local planning of the camp was demonstrated to the customer.
Fully demonstrating the brand's in-depth planning capabilities for product application scenarios.
As well as the full-chain service strength to meet customers' customized solution needs in multiple dimensions.
▲The negotiation area is constantly crowded with customers
Win the battle first and actively deploy the high-end market in the Middle East
As a pioneer in the top luxury tent construction industry, in recent years.
Yards Holding Group has followed the pace of the country's "Belt and Road" initiative and is committed to expanding overseas markets.
Among them, the UAE has become one of the core areas for Yashe to cultivate with its prosperous cultural tourism industry and high-end consumer market.
At present, it has successfully landed projects in many countries in the Middle East.
For example, the starry sky tent hotel project in the Al Ain Desert Camp in the UAE, a hotel in the Kingdom of Saudi Arabia, and the Dubai tent project.
▲Al Ain Desert Camp Starry Sky Tent Hotel, United Arab Emirates
▲Al Ain Desert Camp Starry Sky Tent Hotel, United Arab Emirates
Aiming at the desert climate with strong sunshine and large temperature difference between day and night in the Middle East,
Yards has made adaptive adjustments in product design.
Taking the spherical tent that is popular in the Middle East as an example.
The material adopts a multi-composite structure of inner and outer tents with heat-insulating lining to achieve efficient heat insulation and cold protection;
Solar exhaust fans and automatic opening and closing skylights and other configurations realize all-weather air circulation.
Which can adapt to various local weather conditions. In terms of appearance, it provides customization of various colors such as white, khaki, dark green, etc.
To meet the local cultural characteristics such as the preference for luxury texture.
Safari Series-Dome Tent
Through this exhibition, Yashe Holding Group can directly establish connections with customers in the Middle East, accurately grasp the local market demand trend for modular buildings, seize opportunities, and lay a solid foundation for the company's long-term development in the Middle East.
In the future, Yashe Holding Group will continue to accelerate the brand's overseas expansion, deeply deploy international markets with innovative research and development and excellent quality, and promote Chinese smart manufacturing to a broader market.